Ostfildern - Citizen impulse

Ostfildern is a town made up of five neighbourhoods that have grown together - with a correspondingly fragmented cultural scene. The task was to make the town's cultural institutions - the municipal library, adult education centre and music school - more visible and to develop a common visual identity.

We designed a poster campaign with independent motifs for each institution: illustrative, colourful, direct. The public library, adult education centre and music school each receive a poster image that gets to the heart of the respective institution - without using institutional language. At the same time, murals and floor motifs were created in the urban space, picking up on the same colour tone and extending the campaign spatially.